Journal Press India^®

This issue covers contemporary trends and practices in management from varied angles.

The article ‘Institutional support to make in India with special reference to KSFC’, explains Karnataka state financial corporation (KSFC) and its support to make in India with real time statistics. KSFC has contributed significantly to the growth of MSMEs in backward areas, along with development and promotion of first generation enterprises. KSFC assisted many Industries that are internationally acknowledged like Infosys, BIOCON and that it has maintained top ranking among SFCs in the country.

The article on ‘Perception and attitude of consumers towards the performance of select private banks in Goa’, captures the customers opinions on online and branch SOPs, loan sanction & disbursement, cash credit & bank overdraft facility, cost of loan & other charges, utility payment services and other indicators. The article details banks and looks at present CRM strategies, customer perception and accessibility of present services of different banks and accordingly an advice is observed towards revision to meet customers changing expectation of different banks services.

Under the caption ‘Ambient  advertising: effectiveness of anti smoke advertisement : study in North West Karnataka’, we have an article on advertisement “tobacco injurious to health” reaching out the people as information to majority of the people (smokers or otherwise). The study depicts the addictive level of smoking, but the impact and how much more we need to strive towards student community and try reducing smokers population, which may significantly reduce employee community in the coming years.

In addition we have an extensive article on ‘Overview of Make in India with special reference to Indian tourism sector’, which explains gain recognition as global manufacturing and services hub which covers the 29 wide array of sector. It talks about business in India in FDI in various sector, but author concerned about challenges in implementation due to the issues associated with land acquisition bill and so on.

Further, we have a comparison and acceptance reading and exploratory research article ‘Customer’s perception towards foreign v/s Indian brands of Electronic Appliances - a study of Hubli Dharwad City’, it's a study to know the satisfaction levels of customers in the region.

A case on ‘Market analysis of Dialysis equipments in Karnataka’ provides an opportunity coverage regarding market share, the total dialysis centres operating in Karnataka. The case reveals the statistics of potential Heparin and erythropoietin and CRRT machines in the region..

Another conceptional paper, ‘A study on growth and challenges for online market in India’, is about online marketing. Objectives of this paper is to study about present scenario of online trade in India, to know about the growth drivers for online market along with the challenges with the secondary data.

Trust that the compendium of articles in this issue makes it fascinating to read.

Editor
Dr. M. N. Manik
MBA (IEB) PhD
Professor and Dean Academic